The Original Gerber Babies
A few weeks ago, I was invited to New York City to learn more about the unique process that goes into creating every tub of Gerber baby food. As a kid, Gerber was a staple in our home from the fruit and veggie purées to what I'm told was my favorite, apple juice. One thing Gerber is known for is being an expert in the field of infant and childhood nutrition. Our parents were fed Gerber and I'm sure many of our grandparents were fed Gerber baby food long before we were even thought of. Though Gerber has been around for generations, I was impressed with how modern the brand is. The Gerber Babies event showcased that perfectly. We were taken through three vignette scenes that showcased the care and attention that they place on creating even just one little case of baby food.
I was truly unaware about how thorough the selection process is at Gerber. First of all, Gerber maintains long lasting and intimate relationships with many of their farmers based within the US. I found out interesting facts like, Golden Delicious Apples are used in the creation of Gerber's apple purees. They are handpicked by the farmers themselves and go through a long maturation process before they are picked and sent off to Gerber. The farm experience was probably my favorite because I got to see firsthand some of the people who grow the produce that Ava has grown up on. Many generations of farmers, sometimes two, three and even four from the same family have grown crops for Gerber. Together, Gerber and their farmers work hand in hand to nurture their fruits and veggies. Those fruits and veggies are really the #GerberBabies and they are nurtured and cared for by Gerber growers.
2/ COOKING PROCESS
The cooking process was so much fun because I got to eat! :) I was shown the interesting ways we can incorporate Gerber baby foods into our very own meals. Did you know Gerber blends some of their raw fruits and vegetables before cooking them? They call this the "Cold Purée" and its one of the ways that helps keep Gerber’s fruits and veggies bursting with nutrition. The cooking process is also in line with this idea of maintaining the integrity of the ingredients. The last thing Gerber does before their baby foods go into their tiny tubs, is their Flash Cooked™ step that takes just minutes. using indirect steam heat kind of like a double boiler that we may use at home to steam food -- and then the final product goes into those cute little tubs. I didn't know this before but Gerber is actually the first and only baby food company in the country to use this technique. It helps ensure their fruits and veggies have the right flavors and texture, and are as healthy as they are fresh.
3/ TASTE TESTERS
The final vignette was the cutest. Here I got to see how Gerber selects which recipes stay and which ones go. Cue, the sweetest, cutest taste testers! Gerber has a panel of 2,000 tiny taste testers that try out Gerber foods before we pick them off the shelves in the grocery stores and into our home. They kind of do the job for us! We all know if that baby doesn't like it, it doesn't matter how nutritious and healthy the meal is, it just won’t do if sweet babe doesn't eat it. Gerber also stays with newer trends like kale and figs and tests them out for our modern babies and their trendy palettes. As you moms know, all babies are unique and develop at their own pace, Gerber provides options designed for baby's feeding skills at every stage of development. Ava's developmental health nurses and doctors actually go by Gerber's different feeding stages when they recommend the types of foods to give her as she grows.
Our experience in NYC with Gerber was amazing. Ava loved all the attention she got from everyone at Gerber and I enjoyed learning more about my options when it comes to feeding her. I have a whole new take on the care Gerber places on every single tiny little tub of baby food that my girl consumes and I hope you will too!